The Digital Vortex

Introduction

There is something inherently wrong with a concept that requires you to market your marketing.

This would be akin to taking out an advertisement in the Herald Sun newspaper to promote your advertisement in The Age newspaper, and yet, this is precisely the rationale utilised when establishing an Internet presence where you are encouraged to spend thousands of dollars developing a website to market your business, and then, afterwards, told you need to spend thousands of dollars more in marketing your new website so that your website can market your business which it was developed to do in the first place.

The Internet is inherently fraught with many illogical anathemas and conundrums where, in many instances, there is no constructive or intuitive argument in counter rationale that can explain the obvious anomalies inherent in its deployment. Try as you might in resolving a solution to a detectable problem and the fix has the potential to create, on occasions, a whole host of other problems now requiring attention. Further exacerbating matters is that resolution to a particular problem can have as many variations in solution as the number of people asked to resolve a fix.

A Matter of Percentages

Environments where alternative solution exists to almost every potential problem creates a situation where circular logic can predominate and where every aspect is open to interpretation as well as abuse. The potential dilemma this causes business in managing its Internet investment is quite apparent especially if the owner or manager of the business possesses scant understanding of the technology. Although a simple method in approach would be to engage the services of a company that is competent, reliable and trustworthy, this presumes, in the first instance, the owner or manager is able to detect an incompetent, unreliable and untrustworthy company which invariably is only discovered after the fact, and, always too late.